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Thursday, March 29, 2012

Bondage Sells


I'm sold! Image source: Sex and Submission.com.

The mainstream media are jumping all over the 50 Shades of Gray story, my flying monkeys are bringing mainstream stories about it by the dozen. Most of them snark about the subject matter, snark about the mostly female fandom, and leave one with a clear sense of the superiority of the author to such stuff and its audience, and by implication the superiority of the story's readership as well.

Here's a fine example from the Minneapolis Star-Tribune, now known simply as "The Star Tribune."

Most people who are old enough that they read mainstream media are accustomed to this particular form of hypocrisy though. Well, I am. The mainstream media are of course looking to pique readers' interest and maybe trying to look kind of daring and sexy because they will cover such stuff, but they have to do it in a way that shows they are far beyond such things. It's kind of amusing once you figure it out and see that it's the way mainstream media handle all but the most mundane sexual content.

But along with all this hypocritical snark messages sometimes get passed along all unintended, and a lot of the stories I've been reading have been passing along such an unintended message -- the one that is the title of this post. And, amazingly, and very unsubtly, the lead of the newspaper story I've linked to. It's part of the story's snark, they're implying that it's a really effective marketing campaign rather than any genuine taste for the novel that is making it popular, but i suspect that most people in the publishing industry and the movie industry are reaching the conclusion that the author reaches, and not in a snarky, hypocritical or ironic way.

Bondage sells: yes it do!

Not a particularly revolutionary message online, but in the mainstream media, which for decades either pontificated about the evuls of bondage or just went "EEEEEWWWWW!!!!" a message that equates bondage with sex as a marketing/advertising tool is kind of revolutionary if you think about it. Which, unlike the mainstream people, we do.

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