"Oh, so THAT'S what bondage is all about! Oh! Oh! Oh my!" Image source: Hogtied.com.
Kink.com is not the only bondage-related thing that is getting mainstreamed of late. "Soft" bondage, whatever that is, is also taking off according to a report in Entertainmentwise.com, which is not exactly a fetish site, as you'll note.
The article, basically a fluff piece, interviews James Deen (known well from Kink.com) who is fast becoming the go-to guy as bondage's most well-known star and a manufacturer of a line of sex aids/toys called Liberator (There may be some sexism going on here, there have been MANY well-known and successful women who have promoted and advanced sexual bondage over the years ... Midori, Lorelei Imboch, Chanta Rose, the list is very long indeed, yet James Deen is the go-to source for the press. Well at least they are going to someone who actually does bondage.)
The Liberator people obligingly ascribe the upward boost in sales of their products to an increase of awareness of "soft" bondage and interest in it, created by "50 Shades of Grey." And they're probably right. I'm seeing other articles in which bondage is being matter-of-factly described as a culture phenomenon rather than some bizarre fetish, like this one on celebrity bondage looks from Hollywoodife.com, which asks which actress looks best in leather "bondage" fashion.
What I see happening is that the effects of Fifty Shades of Grey are beginning to appear in our culture. Fifty million seeds have been planted, their effects are invisible as they grow in our collective unconscious, now we see the first tiny shoots poking above the unconscious into mainstream media. Gonna be interesting to watch and see what grows, and how it grows.